BP has yet to overcome their downfall in the public eye despite the "confirmation" by the U.S. government that all of the oil has been cleaned up. Thirteen billion pounds have been knocked off the company's share in the first week of the spill. Despite the payment of 400 million dollars to families and businesses affected by the spill, the misleading "official reports of the clean-up are a hindrance to the trust of the company by the consumer. They are basically shooting themselves in the foot by allowing reports of success to be published when there are still major issues with the problem being solved.
BP Plc’s "screwed-up" well design caused the Gulf of Mexico explosion that killed 11 workers and created the worst oil spill in U.S. history, a Transocean Ltd. rig supervisor who barely survived the disaster says. Stories by workers being hurt in the accident are reveling that the company is indefinitely responsible for the spill because of careless procedure and poor planning. The fact that they are still finding giant plumes of oil in the ocean after the U.S. government had stated otherwise shows that the government is speaking too soon and not really tryin to get to the bottom of this matter. My major questions are, does the government have a larger role to play in this disaster and why are they trying to make BP look like a trustworthy company, when they have become a foreign threat.
BP must stick with the truth no matter how bad the damage will make them look, because lying does not fix the problem. Commercials don't fix the reality: People only care that the problem is fixed, not really how it came to be or why. If they get their act together they can overcome this mishap, but if they choose to deceive, they will sink as a company just like the oil they put into the ocean.
Discussing the marketing strategies of British Petroleum for future solutions to current problems.
Tuesday, August 24, 2010
Thursday, August 5, 2010
Update: BP has begun pumping the well with cement on Thursday
"The aim of the procedure is to assist with the strategy to kill and isolate the well ... This procedure will complement the upcoming relief well operation," BP said in a statement. BP appears to have stopped the oil leak and that a more thorough assessment of the damage done and remedies necessary can now be made. We would hope that the worst is indeed behind the company," one BP shareholder said. Hopefully the worst of the spill is behind them, but one concern is what they are going to continue to do in order to further clean up the after effects of the spill. BP as a company has to produce the measurable analysis of oil removed from the coast line. Possibly helping finance zoologists and veterinarians in the area to help animals still in dire need of assistance. Most of the harm came from how long they took to respond to the "accident", they have to make up for it. If they want more business, they have to show the people they are willing to sacrifice money to help a terrible situation turn out for the better. New technologies and methods must be reached as soon as possible.
"The aim of the procedure is to assist with the strategy to kill and isolate the well ... This procedure will complement the upcoming relief well operation," BP said in a statement. BP appears to have stopped the oil leak and that a more thorough assessment of the damage done and remedies necessary can now be made. We would hope that the worst is indeed behind the company," one BP shareholder said. Hopefully the worst of the spill is behind them, but one concern is what they are going to continue to do in order to further clean up the after effects of the spill. BP as a company has to produce the measurable analysis of oil removed from the coast line. Possibly helping finance zoologists and veterinarians in the area to help animals still in dire need of assistance. Most of the harm came from how long they took to respond to the "accident", they have to make up for it. If they want more business, they have to show the people they are willing to sacrifice money to help a terrible situation turn out for the better. New technologies and methods must be reached as soon as possible.
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